The Reputation Stadium Tour 2018
Taylor Swift’s reputation tour may be in pain due to charging ticket prices. This tour is not selling out as fast as we thought Taylor hits off her reputation tour in fewer than three weeks in Arizona. But according to stories the deals have not specifically met the expectations in what the New York Post called a desperate bid to boost ticket sales Ticketmaster offered a promotion this week that cut out service fees reducing.
The price of the tickets by 19 percent currently ticket masters interactive Venya charts are showing that plenty of seats are still available at all 40 of Taylor’s North American tour stops. So what’s to blame for the lack of a single sellout it could be the whole swift kick system that was used to sell tickets in the first place Swift tix was a strategy put in place.
Taylor Swift’s Fan Behavior
So that fans and not second parties like scalpers were the only ones actually buying the tickets at face value in order to get presale access to reputation tour tickets through Swift tix fans had to register and grant Ticket master access to their personal data as a way to prove that. They weren’t resellers obviously that also gave the company access to millions of people’s data for future marketing purposes as a side bonus for the Live Nation subsidiary on top of that. Those who registered for Swift tix were given the chance to bump their way up the Virtual ticket line by buying an expensive tour.
Now fans weren’t exactly thrilled with this boost tactic especially since it was just another way to get them to spend even more money on top of the already very expensive concert ticket prices. The service fees promotion ended on April 19th and many fans who previously purchased the tickets without getting the promo. We’re frustrated with the deal one fan tweeted quote I just got the email about no service fees if you purchase tickets today but if you already purchased tickets.